Privacy Policy

We collect information you provide directly and automatically when you use iTrustLocal.

• Account information: name, email address, phone number, password (hashed), and profile details when you register.
• Business listing information: business name, address, phone, email, website, description, services, hours, photos, logo, cover image, social links, and other details you provide.
• User-generated content: reviews, ratings, messages, replies, photos, and comments.
• Communications: emails, support requests, and feedback you send us.
• Device and usage data: IP address, browser type, device info, pages visited, search queries, referral sources, and interactions with listings.
• Location data: approximate location from your IP address; with consent, more precise location.
• Cookies and similar technologies: see our Cookies section below.

We use the information we collect to operate, improve, and secure the Directory.

• Provide, operate, and improve the Directory and its features.
• Display public business listings, reviews, and related content.
• Facilitate communication between consumers and businesses.
• Process claims and verify business ownership.
• Send transactional emails, notifications, and account-related messages.
• Send marketing communications and newsletters if you opt in.
• Personalize content, recommendations, and advertisements.
• Measure performance, run analytics, and improve user experience.
• Detect fraud, abuse, and security incidents; enforce our Terms of Service.

We share information only as described in this policy.

• Public directory information: business listings, reviews, and public profile information are visible to all visitors.
• Service providers: hosting, database, email delivery, analytics, advertising, payment processing, customer relationship management, and other vendors.
• Business owners: messages and reviews you send about a business are shared with that business.
• Legal purposes: if required by law, legal process, or to protect rights, safety, and property.
• Business transfers: in connection with a merger, acquisition, or sale of assets.
• With your consent.

We use cookies, local storage, pixels, and similar technologies for authentication, preferences, analytics, and advertising. You can control cookies through your browser settings. Some features may not work if cookies are disabled.

• Access, update, or delete your account and profile information through your dashboard.
• Request deletion of your personal data by contacting us.
• Opt out of marketing emails by clicking unsubscribe or contacting us.
• Manage cookies and tracking technologies through your browser.
• Request a copy of the personal data we hold about you.

We retain your information as long as your account is active or as needed to provide services, comply with legal obligations, resolve disputes, and enforce agreements. Public listings and reviews may remain visible after account deletion.

We use reasonable administrative, technical, and physical safeguards to protect your information. No online service is completely secure, and we cannot guarantee absolute security.

The Directory is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us.

iTrustLocal is operated from Canada. If you access the site from outside Canada, your information may be transferred to and processed in Canada and other jurisdictions with different privacy laws.

We may update this Privacy Policy from time to time. We will post the revised version with a new effective date. Continued use of iTrustLocal after changes means you accept the revised policy.

For privacy questions or requests, contact Top Choice Media Inc. at info@topchoicemedia.com.