Frequently Asked Questions

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iTrustLocal, by Top Choice Media Group, is an all-new directory that allows people across North America to browse iTrust-qualified businesses anytime. These businesses have undergone a qualification process that has earned them a position within the listing of trusted businesses in their respective city. These iTrust-qualified businesses then have the opportunity to enter the annual Top Choice Awards Survey as a nominee, where the best of the best will be chosen by the people of their city for that year. Only iTrust Qualified businesses can become nominees in the annual Top Choice Award Survey – essentially being iTrust Qualified is a pre-requisite of becoming a Top Choice Nominee. Read more here: https://www.topchoiceawards.com/post/introducing-itrustlocal-by-top-choice-media-group


Reach thousands of local customers

Since 97% of consumers check a company’s online presence before visiting, you must build your online presence to drive those leads to your business – associating with the iTrust Platform and Top Choice is a huge reputation builder. You can introduce your products and services to qualified local buyers.

Reach locals at just the right time

With its advanced “near me” search technology, iTrust Local can help you reach consumers at the very moment they are searching for your services. As an example, a bakery owner in Calgary would benefit greatly from listing their business on iTrust Local. Consumers looking for bakeries in Calgary could quickly find your information, including your location, description, your website, and a photo, and be on their way toward grabbing a bite at your place!

Be seen online

We work with renown Google Premier Partners (The highest graded rating an Ads company can have with Google) to promote the listings and in turn, your business.

Ready to gain these free benefits?

If you’re a representative of your business, get started with setting up your free iTrust Local listing today!

Being listed is completely 100% free. View the benefits of a free profile here. For advanced features and tools to enhance your visibility among many other perks, upgrading to one of our paid plans is available, but completely optional.

A business can only be listed after passing the iTrust qualification process which is a step in the process of becoming an official Top Choice Award Nominee.* You can go through the process here. Once passed, a business will be automatically posted on the listing and have the option to claim their listing to edit or upgrade their account. 

*Qualifying does not guarantee your business will become a Top Choice Award Nominee. You can pass the qualification process and choose not to become a Nominee if you’d like.


The qualification process is based on a points system where the business must reach a benchmark of 40/50 points. To view what each of the Qualification Process points entail visit this page.


Your business may be iTrust Qualified but may still not become a nominee in the Top Choice Awards Survey for the following reasons:

  1. Your city is not included in the survey.

  2. Your category is not included in the survey.

  3. You wish not to be part of the survey.

Yes, you can cancel your subscription at any time. For upgraded plans, if you’ve paid monthly, your next billing day will not go through and you will lose access to your features after you have canceled your subscription.

Listings stay on the site forever, provided that the business still meets the iTrust qualified criteria. 

Discover the many features available to iTrust Local listing users in the following page: itrustlocal.com/listing-features

Put yourself in your customer’s shoes. What kinds of questions do your clients normally ask you? Those answers should be easily found in your listing. Give consumers a convincing reason to choose your business. Use your past work to highlight your expertise and include past experiences people have had with your business through testimonials and reviews.

Stand out

Premium profiles include tools that optimize your business’ online presence and your connection with users such as showcasing photos and video, FAQ list, deals/offers/discounts, events, menu, FAQ and more! These features are proven to engage those browsing and keep their attention on you!

Gain marketing tips

Premium members are emailed with up-to date techniques on how to advertise your business to foster real connections and make profitable conversions. This means your company has access to tools that your competitors aren’t using. 

Get help faster

Priority customer service means slower wait times to get in touch with a help representative.

Be seen online

We work with renown Google Premier Partners (The highest graded rating an Ads company can have with Google) to promote the listings and in turn, your business. If your business is premium, your business’ listing page will stand out from competitors and attract consumers.

Generate more leads

With unlocked features such as the Deals/Discounts/Coupons feature, you can acquire more leads by letting them know the most up to date promotions, events and announcements happening in your business – which turns into quick action from the people in your city in order to take up your offers and join you at your events!

With 3 great plans to choose from there is something for every business. View our plans here: Free, Plus and Premium Plan Details

Your iTrust Local listing will automatically be posted for you if you qualify. In order to edit your information and in order to move onto the Top Choice Awards Survey (if eligible) as an official nominee you must claim your listing. Claiming your listing is completely free.

You will need to claim your listing first. Once signed in, you will have a user dashboard. Press > Listings on the left side bar. You will see your business listing appear. Press the 3 dots (⋮) on the right side of your listing, press > edit and begin editing your listing. To ensure your listing is optimized to it’s highest potential visit this link.

The iTrust Listing platform accepts all major credit cards.

Listings do not need to be renewed, they continue automatically with whichever plan a business has for as long as a business meets the iTrust Qualified Requirements.

Yes, of course! Being iTrust Qualified is a special status to have. Use it to inform customers, catch attention of new consumers, inspire your team and enhance your business reputation online.

Upgrading to our Plus or Premium plan is the best way to capture and keep the attention of browsing consumers. Learn which plan is best for your business here! You can find a high resolution logo of the iTrust Qualified badge to use on your website and social media in your log in portal as a claimed business on iTrust Local.

All local industries are represented on iTrust Local including:

Education & Childcare
Finance & Legal
Fitness & Recreation
Food & Drink
Health & Beauty
Home & Garden
Pet Services
Specialty Services & Stores
Travel & Hospitality

As new submissions are sent in every day, we are constantly updating our cities in correlation to the demand they have from our users. If your city isn’t listed, let our support team know here.

The qualification process can take anywhere from 2 – 30 business days. Receiving and reviewing hundreds of submissions to filter out only the best businesses takes effort!

For your main location, which determines where your pin is on the map, there can only be one location. However, you can mention your additional locations in your description. 

If your business is service related and doesn’t have a physical location, simply enter the city in which you operate in and leave the other fields blank.

Are You an iTrust Local Business That Has More Questions?

Chat with one of our team members today!


How to Claim your iTrust Local Listing

How to Edit your iTrust Local Listing

How to Change Your Username and Password

Listing Claimed, Now What?!